Qi huan shui jing jing 奇幻水晶晶 20ep*15min
This is a world that integrates Chinese classical culture with modern advanced science and technology. The building adopts a combination of Chinese and Western style, which reveals the flavor of modern life in classical. And this is a small town full of digital informatization and a sense of the future, with 7g network, artificial intelligence and urban digital operation system... People living in the small town experience the edification of Chinese culture and art and enjoy the service of high-end technology. The project has a precise positioning and focuses on the girl audience. Girls are the main characters in the play, assisting the male characters who are more popular with girls. And join girls' attention to hot topics such as beauty, family, star chasing and tourism. At the same time, it also shapes the character with dream, responsibility and courage, makes the role fuller and full of positive energy, and creates the idol image of girls in the new era. Different from the princess series created abroad, "fantasy water crystal" integrates national style elements in scene, costume design, prop design and so on. Everything has spirit, and the story makes the objects in life life. Every spirit "born with love" has its own wishes and obsessions, and has emotional connection with human beings. The protagonists help the spirits fulfill their wishes and interpret stories that heal the soul. The cultural relics of wanghong museum will also be implanted to make them "live" and tell humorous, interesting, moving and inspirational stories. In terms of market development, although the cartoon "fantastic water crystal" is aimed at children aged 6-10, the overall art style is embedded with the elements of "sprouting", "healing" and "national tide" loved by fashionable young people. On the one hand, develop Jiangnan cultural tourism products for landing; On the other hand, develop products and expand the market.
这是一个将中国古典文化和现代先进科技融为一体的世界。建筑采用中西结合风格,古典中透露现代生活气息。且这是一个充满数字信息化和未来感的小镇,有7G网络、人工智能、城市数字化运作系统……生活在小镇的人们体验着中国文化艺术的熏陶又享受着高端科技的服务。 该项目定位精准,主抓女孩观众。剧中以女孩为主要角色,辅助比较受女孩欢迎的男向角色。并加入美妆、过家家、追星、旅游等女孩关注热点话题。同时,也塑造出有梦想、有担当、有勇气的性格,让角色更加丰满和充满正能量,打造新时代女孩子的偶像形象。 不同于国外塑造的公主系列,《奇幻水晶晶》在场景、服装设计、道具设计等融入了国风元素。万物有灵,故事将生活中的物品生命化。每一个灵物“生而有爱”,都有自己的愿望和执念,与人类具有情感联系。主角们帮助灵物完成自己的心愿,演绎一个个治愈心灵的故事。 也将网红博物馆文物植入,让他们“活”起来,讲诉幽默好玩、感人励志的故事。 市场开发上,《奇幻水晶晶》动画片虽针对6—10岁儿童,整体美术风格嵌入当下时尚年轻人所喜爱的“萌”、“治愈”、“国潮”元素。后续一方面开发江南文旅产品进行落地;二方面开发女孩向产品进行市场开拓。
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