"Peach blossom cat and Donghai fish" is targeted at the age of 6-8. Each episode is 15 minutes, and the first episode is planned to be 20 episodes. The theme of the animation is that everyone should have the right to pursue a better life. In the story, the fish in the East China Sea are used to deal with the ordinary people in the society. They are either forced by the pressure of life, or have low self-esteem, hope to be confident, or pessimistic, and hope to be cared for. Peach blossom cat uses their wisdom and optimism to help every fish in need, creating a warm world that you should shout out as long as you have a wish, then someone will realize it with you.
Respect the wish mood of tourists, establish a new image of peach blossom cat, create a derivative surrounding, and implant the concept of praying for a beautiful life like peach blossom; Anthropomorphic design of the East China Sea Seafood creature Q Meng to create a lively seafood catering culture; Introducing the Dragon Palace in the East China Sea, shrimp soldiers and crab generals, shellfish and female turtles, and borrowing China's first IP - the culture of the journey to the west, the Guanyin is seamlessly connected with the ocean and seafood culture, and newly compiled into the story of peach blossom cat and East China Sea Fish.
In 2015, Japanese economists invented the new term "cat economics", which means that no matter how difficult the economy is, the public's enthusiasm for cats and related products is always high. As long as businesses use cats, they can attract attention, benefit from them and bring considerable economic benefits.
According to the research on the Chinese cat's dimensional economic phenomenon released by Tencent Research Institute, as of the beginning of 2018, the scale of China's "cat smoking" population was close to 50 million, the scale of consumers was close to 30 million, and the cat's peripheral products had covered all aspects of clothing, food, housing and transportation. With the gradual growth of China's per capita disposable income and the maturity of Chinese families' habit of raising pets, the "cat economy" will continue to rise in the future.