Lucky cat and happy fish 桃花猫和东海鱼 20ep*15min
"Peach blossom cat and Donghai fish" is targeted at the age of 6-8. Each episode is 15 minutes, and the first episode is planned to be 20 episodes. The theme of the animation is that everyone should have the right to pursue a better life. In the story, the fish in the East China Sea are used to deal with the ordinary people in the society. They are either forced by the pressure of life, or have low self-esteem, hope to be confident, or pessimistic, and hope to be cared for. Peach blossom cat uses their wisdom and optimism to help every fish in need, creating a warm world that you should shout out as long as you have a wish, then someone will realize it with you. Respect the wish mood of tourists, establish a new image of peach blossom cat, create a derivative surrounding, and implant the concept of praying for a beautiful life like peach blossom; Anthropomorphic design of the East China Sea Seafood creature Q Meng to create a lively seafood catering culture; Introducing the Dragon Palace in the East China Sea, shrimp soldiers and crab generals, shellfish and female turtles, and borrowing China's first IP - the culture of the journey to the west, the Guanyin is seamlessly connected with the ocean and seafood culture, and newly compiled into the story of peach blossom cat and East China Sea Fish. In 2015, Japanese economists invented the new term "cat economics", which means that no matter how difficult the economy is, the public's enthusiasm for cats and related products is always high. As long as businesses use cats, they can attract attention, benefit from them and bring considerable economic benefits. According to the research on the Chinese cat's dimensional economic phenomenon released by Tencent Research Institute, as of the beginning of 2018, the scale of China's "cat smoking" population was close to 50 million, the scale of consumers was close to 30 million, and the cat's peripheral products had covered all aspects of clothing, food, housing and transportation. With the gradual growth of China's per capita disposable income and the maturity of Chinese families' habit of raising pets, the "cat economy" will continue to rise in the future.
《桃花猫和东海鱼》定位6—8岁,每集15分钟,第一部规划20集。该动画的主题是每个人都应该有追求美好生活的权利。故事中用东海的鱼儿对应当下社会普通人群,他们或被生活压力所迫、或自卑希望有自信、或悲观希望得到关爱。桃花猫用他们的智慧、乐观去帮助每一条需要帮助的鱼,创造了一个只要你有愿望,就应该喊出来,那么肯定会有人和你一起实现的温暖世界。 尊重游客的祈愿心情,建立桃花猫的祈福祝愿新形象,并打造的衍生周边,植入获得桃花般美好的生活的祈福概念;将东海海鲜生物Q萌拟人化设计,打造生动活泼的海鲜餐饮文化;引入东海龙宫,虾兵蟹将、贝女龟相,借用中国第一IP--西游文化将观音与海洋、海鲜文化无缝对接,并新编到《桃花猫和东海鱼》故事中。 2015年,日本经济学家发明新词“猫咪经济学”,是指不管经济多么困难,大众对猫及相关产品的热情永远高涨,只要商家用对猫咪,就能吸引关注从中获益,并带来十分可观的经济效益。 据腾讯研究院发布的《中国猫次元经济现象研究》显示,截至2018年年初,我国“吸猫”人群规模接近5000万,消费者规模接近3000万,猫的周边产品已经覆盖了衣食住行各个方面。 随着我国人均可支配收入逐渐增长,加之中国家庭养育宠物的习惯走向成熟,未来“猫咪经济”会持续上涨。
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