Birds Paying Homage to the Phoenix is an exploration and break-through made by CCTV Animation Group in producing animations featured traditional Chinese culture for the new era. The series adopts the classic Chinese mythological folktale - “Birds Paying Homage to the Phoenix” as its source of inspiration and freehand brushwork of Chinese ink painting as its production style to perfectly combine the Chinese traditional culture and the aesthetic preference of contemporary children. It uses vivid and funny plots, art designs of national features to show Chinese people's national spirits of diligence, bravery and wisdom carried by the phoenix and conveys the positive values to teenagers and children.
This series combines the growth of phoenix and his save of home, making a clearer display of his kind character and growing path, to tell this story of how he saves his home and goes through a spiritual growth. Since there is a drought happening to the forest, phoenix sets off for the distant Feathery City to find the Colorful Plumage Clothing in attempt to save the ancient Phoenix Tree and other birds. He eventually returns to home and resolves the disaster. Birds from everywhere come to pay their homage to the phoenix and they all dance trippingly in the sky, presenting the audience a picturesque scenery of “Birds Paying Homage to the Phoenix”.